INFORMATION DESIGN AT FIVE IN THE MORNING
Had trouble sleeping last week. Mind was busy counting ideas for that photoshoot (back to normal now thanks). One night/early morning at around 5 am I found myself "watching" an infomercial (yes felt like Requiem for a Dream). The ad was for the Rug Doctor vacuum. I haven't heard that brand in decades. I remember seeing them for rent at the supermarket as a kid. Anyway, what caught my attention was this:
A brilliant example of good information design in a very unlikely place. Having spent the last few years working on information design projects, I can appreciate that particular scene. It cleverly uses a water suction demonstration to create a "graph" to illustrate why viewers (at five in the morning) should consider the Rug Doctor over other vacuums. Genius. Really puts the "info" in infomercial.
DLM
athletemovie.com
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A brilliant example of good information design in a very unlikely place. Having spent the last few years working on information design projects, I can appreciate that particular scene. It cleverly uses a water suction demonstration to create a "graph" to illustrate why viewers (at five in the morning) should consider the Rug Doctor over other vacuums. Genius. Really puts the "info" in infomercial.
DLM
athletemovie.com
SUBSCRIBE TO BLOG: RSS + Email | SHOP: ATHLETE Movie Store